Understanding keyword match types is critical for smarter Amazon PPC marketing, as it determines how and when your ads appear to potential buyers. Amazon offers three main match types—broad, phrase, and exact—each serving a different purpose in targeting shoppers. Broad match helps capture a wider audience by showing ads for related search terms, making it ideal for brand awareness. P... https://www.brandscapeventures.com/blog/amazon-ppc-keyword-match-types-uk