Google and other major search engines like google and yahoo strongly endorse making use of JSON-LD as it simplifies embedding and doesn’t affect how visitors visually practical experience your website. You should utilize structured knowledge to enhance the appearance of your articles (article, weblog, information, etcetera.) in Google’s search results. https://addons.prestashop.com/fr/seo-referencement-naturel/31857-seo-automatique-google-rich-snippets-json-ld-open-graph.html